Simplifying consortium simulations
Youcons is a platform where users can simulate, browse, and purchase consortium plans directly through the website, acting as a consortium offer aggregator.
Objective
Build a platform that streamlined consortium discovery, contracting, and management as much as possible—all within a single environment.
Design
The client only had a logo and mascots to start with. The visual identity needed to be expanded and an interface built around it—one that felt modern and professional while staying true to the brand.
A single-page layout was chosen to keep information focused and drive users straight to the consortium simulation request, the core lead generation action. More detailed company and service information followed below, with additional content available through the blog and social media channels.
Results
The decision to surface the simulation request right at the top of the page proved effective for lead generation. However, the project was eventually put on hold. The "client area"—meant to extend the contracting and management experience—was prototyped but never built. After launch, the site required some adjustments to adapt to the company's new direction.
